There’s no better way to start this year than with a piece of high-caliber news: our Logitech campaign #IWriteMyOwnStory was awarded as the Best of Category at the 2022 Summit Marketing Effectiveness Award, an international festival located…
Column🇲🇽: “Contingency plan in the face of a communication crisis”
Building a good reputation, for a company or brand, takes a long time; to destroy it can be enough in just a minute. By:…
ARCOR’s 70-year campaign receives an award in DIRCOMS
MileniumGroup Argentina joins the celebration of the recognition that the “Arcor, 70 años mirando al futuro”…
Column: Who Manages the Reputation of your company or brand?
Communication is evolving for organizations and their brands. For companies, due to the diversification of…
Public Relations Will Be the Market´s Microphone Towards the Company
According to Alberto Arébalos, companies should understand the fact that they are no longer in control of their reputation in a world where…
Content Marketing: When Companies Venture into Journalism
Some brands need to create content to attract potential clients since news can be used to engage an audience.
Brand Reputation Management: Impact of Negative Twitter Reviews
The website Rave Reviews published a study on the most hated brands in the world, pointing out…