In the Digital and Influencer Marketing categories, the campaign #Yo Escribo Mi Propia Historia (I Write My Own Story) was a finalist and received Copper Mentions at the First Independent Advertising Festival, FePi. #Yo…
Key metrics to measure the success of an Influencer Marketing strategy
Paula Castañeda30 de October de 2023 For communication and public relations agencies, finding innovative and ever-improving strategies to strengthen the reputation and visibility of our…
Types of influencers and how to choose the best for your strategy
Paula Castañeda26 de October de 2023 Today, influencer marketing has become a powerful tool for brands, as it allows them to reach new audiences in…
Choose the right social media platform for your influencer marketing campaign
Paula Castañeda26 de October de 2023 Influencer marketing has become an effective approach to promote brands, products and services in the…
Turn your company into an influencer by improving corporate reputation
Paula Castañeda24 de July de 2023 At least, 65% of sales and marketing specialists consider this type of content to have significantly and positively changed their...
Top 3 Reasons to Implement Social Listening
Paula Castañeda5 de April de 2023 Social Listening is a powerful source of information to fuel up effective communication strategies. When done right,…
SEO PR: Why Does it Matter for Public Relations?
Paula Castañeda5 de April de 2023 When it comes to public relations, it is no longer enough to publish in traditional media; now companies seek to have…
![[buyer persona]](https://mediahub.milenium.group/wp-content/uploads/2023/04/BuyerPersona-780x450.jpg)
What is a buyer persona? Here is the ultimate answer
Paula Castañeda5 de April de 2023 If you work in marketing, communications, or public relations, you’ve surely heard of the buyer persona, which is both a concept…
Boost your communication strategies with Influencer Marketing
Paula Castañeda5 de April de 2023 For a PR and communications agency one of the most challenging task is to boost a brand’s presence and reputation before…
Logitech campaign awarded for effectiveness at the SIAwards
Paula Castañeda15 de February de 2023 There’s no better way to start this year than with a piece of high-caliber news: our Logitech campaign #IWriteMyOwnStory was awarded…
Tik Talk, Ep. 3: Communication and Public Relations, the Allies of ICTs
MediaUserMilenium7 de February de 2023
