Social Listening is a powerful source of information to fuel up effective communication strategies. When done right, it can enhance an idea, boost a campaign, or upraise an entire brand through proper communication.
SEO PR: Why Does it Matter for Public Relations?
When it comes to public relations, it is no longer enough to publish in traditional media; now companies seek to have…
What is a buyer persona? Here is the ultimate answer
If you work in marketing, communications, or public relations, you’ve surely heard of the buyer persona, which is both a concept…
Boost your communication strategies with Influencer Marketing
For a PR and communications agency one of the most challenging task is to boost a brand’s presence and reputation before…
Logitech campaign awarded for effectiveness at the SIAwards
There’s no better way to start this year than with a piece of high-caliber news: our Logitech campaign #IWriteMyOwnStory was awarded…
Contingency Plan in the Face of a Communication Crisis
By: Noelia Lawson, country manager MileniumGroup Mexico Building a good reputation for your company…
ARCOR’s 70-Year Campaign Awarded at DIRCOMS
MileniumGroup Argentina joins the celebration for the awarding of the…
Who Manages the Reputation of Your Company or Brand?
Communication is evolving for organizations and their brands. For companies, due to the diversification of their audiences and increasing usage of…