Today, it’s all about reaching your audience. There are many different ways to do so. Overall, communications professionals execute paid, earned and owned media strategies. Even though they are different, its goal is always the same: to…
Communication Startegy: The Misinformation Problem in the Media
Source: Forbes (Photo by UEFA/UEFA via Getty Images). Portuguese soccer superstar Cristiano Ronaldo…
Digital Marketing Strategy: What Dodgecoin & Elon Musk Have in Common
Dogecoin is a cryptocurrency that was created by software engineers Billy Markus and Jackson Palmer in 2013. It initially started as…
Reputation Management: How to Turn a Failure Into a Huge Success
Everybody is talking about Zack Snyder’s Justice League. From a marketing and business perspective, this film is the perfect example of…