Communication is evolving for organizations and their brands. For companies, due to the diversification of their audiences and increasing usage of digital channels, as well as the evolution of traditional places in the press, the main challenge…
Public Relations Will Be the Market’s Microphone Towards the Company
According to Alberto Arébalos, companies should understand the fact that they are no longer in control of their reputation in a…
Content Marketing: When Companies Venture into Journalism
Some brands need to create content to attract potential clients since news can be used toengage an audience.
Brand Reputation Management: Impact of Negative Twitter Reviews
The website Rave Reviews published a study on the most hated brands in the world,pointing out how…
Content Marketing: Why You Need a MediaHub │ MileniumGroup
Today it’s all about reaching your audience. And there are many different ways to do so. Overall, communications agencies…
Communication Strategy: The Misinformation Problem in the Media
Source: Forbes (Photo by UEFA/UEFA via Getty Images). Portuguese soccer…
Digital Marketing Strategy: What Dodgecoin & Elon Musk Have in Common
Dogecoin is a cryptocurrency created by software engineers Billy Markus and Jackson Palmer in 2013. It started as a joke, to…
Reputation Management: How to Turn a Failure Into a Huge Success
Everybody is talking about Zack Snyder’s Justice League. From a marketing and business perspective, this film is the perfect example of…