Tik Talk, Episode 1: The Success of an Internal Communication Strategy
In recent years, communication and Public Relations agencies witnessed how the pandemic has also affected interactions within organizations, especially those with very large teams working in different areas, at different levels, and from all around the world.
In such circumstances, and in order not to jeopardize their operations and results, many companies had to face a new challenge: to implement communication strategies that ensured the fluency of interaction among all employees, not only to cover vital information about the organization and its daily activities but also to stay attentive to their personal situation, their health and that of their families.
Such was the case of GE, one of the most worldwide renowned companies for its technological innovation, which in order to expand its organizational communication throughout the pandemic, asked MileniumGroup to design an internal communication strategy for increasing and guaranteeing the reach of its messages to all its employees.
Carla Conde spoke with Cecilia Albuixech, Senior Communications Leader for GE in CALA and Mexico, in this first episode of Tik Talk. If you want to know the secret of a successful internal communications strategy, we invite you to listen to the full interview on your favorite streaming platform.
Organizational Communication Strategies After the Pandemic
Even today, the consequences of the pandemic on teams and employees are still noticeable in organizations. In this regard, the State of the Global Workplace: 2022 Report, by Gallup, reveals that 53% of the working population in Latin America is stressed out, compared to 44% in the rest of the world.
But that’s not all… According to the same source, 8 out of 10 workers in our region do not enjoy their job, while attributing their lack of commitment to the organization they work for to economic, personal, and social causes.
Therefore, an internal communication strategy is, increasingly, a critical tool not only to ensure fluid and effective communication with all employees, at all levels of the organization but also to address the relational and emotional dimensions in the workplace. This is an issue all companies must consider if willing to innovate, improve their results and profits, and remain relevant in the market, as none of this is achievable without teams’ well-being and commitment. In this scenario, communication and public relations agencies are called upon to make their forceful contribution.
At MileniumGroup, we understand the current needs of organizations throughout Latin America. That’s why, as we did for GE, we are experts in designing and developing organizational communications strategies, tailor-made for each of our clients by a team of exceptional professionals. If this is just what your brand needs, reach out to us.
