Today it’s all about reaching your audience. And there are many different ways to do so. Overall, communications agencies and experts execute paid, earned, and owned media strategies; and even though they are different, their goal is always the same: to create awareness about your specific product or service and engage potential customers with your brand.
How are these strategies different? Well, paid media is about advertising and sponsorships; you pay for this type of media content. On the other hand, earned media consists of public relations strategies and word-of-mouth marketing; you attract the attention of your target audience. Lastly, owned media is media that is completely owned by your business, which can include pillar pages, blog posts, whitepapers, newsletters, and so on.
Owned media is an excellent way to ensure you have control of your own message. You can deliver your content directly to your audience and, at the same time, make full and unrestricted use of your data. Surprisingly, owned media is still an unexplored territory for many companies.
Mark Bonchek, founder and CEO of Shift Thinking, stated that even though paid and earned media get the most attention, “the new battleground is going to be owned media. If you want to get ahead and stay ahead, you need to rethink your owned media strategy.”
A well-balanced mix of paid, earned, and owned media strategies is key to achieving digital marketing success. Disregarding owned media strategies implies losing the chance to effectively communicate with your audience and create value for potential customers.
We at MileniumGroup make sure that your owned media strategy effectively supports your overall marketing and communication strategies. How do we do that? By creating a MediaHub for your business and giving you complete control over your content; by strengthening your SEO strategy and creating direct relationships with your audience.
As a specialized PR and communications agency, we understand that content is one of the most important assets of a communications strategy and a key to successful marketing for any business. If you want to learn more about how MileniumGroup can help you grow your business, contact us.