ARCOR’s 70-year campaign receives an award in DIRCOMS

MileniumGroup Argentina joins the celebration of the recognition that the “Arcor, 70 años mirando al futuro” (Arcor, 70 years looking to the future) campaign received in the #PremiosDIRCOMS2022, in the category External Communication: reputation, image, and public relations, since it was one of the main agencies that participated -closely and comprehensively- with the company, to help it develop this important project.

And it is that this business group (the most important in Argentina and one of the most prominent in Latin America), specialized in the food sector and divided into three business divisions: mass consumption, agribusiness, and packaging, celebrated its 70th anniversary in 2021. Therefore, the firm decided to launch a series of internal and external communication activities, in order to highlight its history, commitment, and development as one of the most important companies in the region.

It was here that MileniumGroup Argentina participated in the organization of some of the key actions of this great campaign: “Arcor, 70 years looking to the future” in order to promote the celebration of the firm’s seven successful decades in the market and to inspire its stakeholders to look to the future in the midst of a challenging context (which was still being lived at that time).

Through the organization of two virtual events: an internal, one for the 12,000 employees (in spanish and portuguese); and an external one for journalists, opinion leaders, shareholders, and community leaders, a close and human facet of the company’s role in the history of the region was presented, in addition to the people who work for it in different countries.

In addition, the communication and public relations work of MileniumGroup Argentina was based on arduous dissemination, in various and prestigious media, of the book “El Gen Empresarial” by Luis Pagani, president of this corporate group. On the other hand, interviews were also obtained in Tier1 and specialized media, regarding the company’s anniversary; At the same time, press kits were sent out to release more details about the campaign and planned activities.

On the other hand, a commemorative ebook was designed, full of photographs and illustrations, with a journey through the history of the company, as well as a description of the main activities that Arcor had for its anniversary and the results obtained.

Thus, through the collaboration of areas and professionals in institutional communication and marketing, press, and public affairs, Grupo Arcor successfully spread the look to the future that it had, from the outset, to transform a candy factory into a company able to cross borders.

Congratulations on this recognition!


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